PRIVACY POLICY


Your privacy is of the utmost importance.


Last updated June 18, 2026


Drift Light Co. is committed to being transparent about the information we collect, how we use it, and how we protect it. This Privacy Policy applies to our website, client communications, and photography services.



1. Information We Collect


We collect information in the following ways:


  • Information You Provide Directly
  • Your name, email address, phone number, and mailing address
  • Wedding or elopement date, location, and event details
  • Payment information (processed securely through third-party payment processors)
  • Any personal details you share during consultations, questionnaires, or correspondence
  • Images and likenesses captured during your photography session
  • Information Collected Automatically
  • Website usage data, including pages visited, time spent, and referring URLs
  • Device and browser information
  • IP address and general geographic location
  • Cookies and similar tracking technologies (see Section 6)



2. How We Use Your Information


We use the information we collect to:


  • Communicate with you about your booking, session, and deliverables
  • Fulfill our contractual obligations and deliver your photos and/or videos
  • Process payments and send invoices
  • Send relevant follow-up communications, including gallery delivery and session questionnaires
  • Improve our website and services
  • Comply with applicable legal obligations


We will not use your personal information for unrelated purposes without your explicit consent.



3. Photo & Image Use


We take great care with how your images are used. Your photographs may be used for the following purposes, subject to your consent as outlined in our client contract:


  • Portfolio display on our website and social media accounts (e.g., Instagram, Facebook, Pinterest)
  • Marketing materials, including blog posts and styled shoots
  • Submission to photography publications or award competitions
  • Educational or workshop presentations


If you prefer your images not be shared publicly, please let us know in writing prior to your session or at the time of booking. We fully respect your wishes and will honor private gallery requests.



4. How We Share Your Information


We do not sell your personal information. We may share it only in the following limited circumstances:


  • Service Providers: Trusted third parties who assist in delivering our services (e.g., online gallery platforms such as Pixieset or Pic-Time, payment processors such as Stripe or PayPal, email marketing tools). These providers are contractually bound to protect your data.
  • Other Vendors: With your permission, we may share your contact details with other wedding vendors (e.g., officiants, florists) involved in your event.
  • Legal Requirements: If required by law, court order, or governmental authority.



5. Data Retention


We retain your personal information and images for as long as necessary to fulfill the purposes outlined in this policy and to comply with our legal obligations. Typically, client records are retained for a period of five (5) years following the completion of services. You may request earlier deletion of your data at any time (see Section 8).



6. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to enhance your browsing experience and gather analytics. You can control cookie preferences through your browser settings. Disabling cookies may affect some website functionality. We use analytics tools (such as Google Analytics) to understand how visitors interact with our site; this data is aggregated and does not identify you personally.



7. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include secure file storage, encrypted gallery delivery platforms, and limited access to client data. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.



8. Your Rights

You have the right to:


  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information (subject to legal and contractual obligations)
  • Withdraw consent for image use at any time (this will not affect prior use)
  • Opt out of marketing communications at any time by contacting us or using the unsubscribe link in any email


To exercise any of these rights, please contact us using the details in Section 10.



9. Children’s Privacy

Our services are intended for adults (18 years and older). We do not knowingly collect personal information from children under the age of 13. If a minor appears in photographs as part of your session (e.g., a flower child or family member), we will seek parental or guardian consent before publishing those images publicly.



10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us:


  • Drift Light Co.
  • hello@driftlight.co
  • www.driftlight.co



11. Updates to This Policy


We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our services after any changes constitutes your acceptance of the updated policy.


Thank you for trusting us with your most intimate moments. We are honored to be part of your story.